The E-Commerce Boom During Eid-ul-Fitr: A Record-Breaking Celebration

The E-Commerce Boom During Eid-ul-Fitr: A Record-Breaking Celebration

As Bangladesh celebrated Eid this April, alongside the Bengali New Year, the e-commerce sector witnessed unprecedented growth, marking a significant milestone in digital commerce. According to a recent study conducted by BreakBite eBusiness , in collaboration with e-Commerce Association of Bangladesh (e-CAB), the total e-commerce transactions in March soared to BDT 4,600 crore, with digital payments via credit and debit cards reaching a record high of BDT 1,740 crore.

This year’s Eid festival, falling on April 11th, closely followed by the Bengali New Year on April 14th, provided a unique boost to sales, particularly favoring locally made products. This surge in demand is reflected in the delivery of an average of 7 lakh products daily throughout March, culminating in a staggering 2.5 crore products delivered from March 1st to April 6th. Comparatively, last year’s e-commerce transactions during the Eid festival totaled BDT 3,700 crore, indicating a robust 25% growth year-over-year.

Interestingly, approximately BDT 2,800 crore of the overall BDT 4,500 crore transacted came from Cash on Delivery (COD) and Mobile Financial Services (MFS) transactions. This shift underscores the growing reliance on and trust in digital payment solutions, though COD remains a significant player in the e-commerce payment landscape.

The demand spectrum this year saw electronics, particularly air conditioners and refrigerators, leading the categories as the summer season approaches. The second most popular category was Bengali fashion wear, reflecting the cultural significance of the Eid and Bengali New Year celebrations.

Top Sellers and Market Dynamics

In the electronics segment, leading platforms included Daraz , , BDSHOP.COM , Startech, Smart, Singer Bangladesh Ltd , Walton Group and RANGS eMART . Meanwhile, the fashion category was dominated by BRAC-Aarong and Deshi Dosh brands, with a notable portion of sales driven by Facebook commerce (f-commerce) entrepreneurs and Food and grocery delivery led by foodpanda & Chaldal .

With over 8,000 e-commerce companies active during this period and around 2 lakh f-commerce entrepreneurs participating, the market composition highlighted the significant contribution of f-commerce to the industry, accounting for 55% of total sales.

Local Manufacturing and Logistics Partners

The recent dollar crisis and international trade challenges have inadvertently bolstered the local manufacturing sector, with consumers increasingly opting for Made-in-Bangladesh products. Logistics played a pivotal role in meeting the delivery demands, with Steadfast Courier Limited and Pathao covering 40% of deliveries. Other notable logistics partners included REDX , DEX, Sundarban Courier Services Pvt. Ltd., Paperfly , Bili , Bahok Courier Limited , and more.

Digital Payments Leading the Way

The digital payment landscape was led by bKash Limited , Nagad , SSLCOMMERZ , aamarPay , alongside other banking operators facilitating transactions through VISA, Mastercard, and Amex, highlighting the diverse payment preferences of the Bangladeshi consumer.


This Eid season’s e-commerce boom not only signifies a shift towards online shopping in Bangladesh but also reflects the growing confidence in digital payments and the preference for locally manufactured products. As the industry continues to evolve, the insights from BreakBite eBusiness Ltd. and e-CAB’s study offer valuable foresight into the future of e-commerce in Bangladesh.

Asif Ahnaf

CEO, BreakBite eBusiness Ltd.

Finance Secretary, e-CAB

The Unstoppable Ascent of E-Commerce in Bangladesh: A Tale of Digital Transformation and Growth

The Unstoppable Ascent of E-Commerce in Bangladesh: A Tale of Digital Transformation and Growth

The story of e-commerce in Bangladesh is one of rapid transformation and growth, particularly evident in the last five years. This journey, however, is rooted in pivotal developments that have shaped the digital commerce landscape of the country.

Early Milestones: Paving the Way for Digital Commerce

The foundational steps for this digital journey were laid in 2009 when the Bangladesh Bank approved online payment systems. This regulatory shift marked the beginning of a new era in digital transactions, opening up possibilities for e-commerce platforms and consumers alike.

In 2013, another significant milestone was achieved. The Bangladesh Bank approved the use of debit and credit cards for online payments, further facilitating the ease of digital transactions and bolstering consumer confidence in e-commerce platforms.

A Five-Year Surge: Remarkable Growth in Digital Payments

While the foundations were laid a decade earlier, the most striking growth in e-commerce in Bangladesh has been observed in the last five years:

2019: Marked a strong year with digital payment transactions amounting to 23,557.71 million BDT.

2020: Witnessed a surge to 51,422.36 million BDT, fueled by the pandemic’s push towards digital platforms.

2021: Saw the growth double to 102,148.98 million BDT, a testament to the increasing reliance on online shopping.

2022: Continued the upward trend with transaction volumes reaching 119,233.56 million BDT.

2023: Broke all previous records, soaring to an unprecedented 160,989.35 million BDT in digital payments.

Understanding the Growth Dynamics

This exponential growth in digital payments, especially in the last five years, reflects a broader trend of digitalization in Bangladesh. It signifies a shift in consumer behavior, with a growing preference for the convenience, safety, and efficiency of digital transactions over traditional cash dealings.

Looking Ahead: The Future of E-Commerce in Bangladesh

As Bangladesh continues to embrace digital innovation, the future of e-commerce looks bright. With supportive regulatory frameworks, an active trade body, and a growing tech-savvy population, the country is poised for further advancements in the e-commerce sector.

In Conclusion

The journey of e-commerce in Bangladesh, marked by significant regulatory milestones and the recent five-year surge in digital payments, paints a picture of a rapidly evolving digital economy. From the approval of online payment systems in 2009 to the remarkable growth witnessed in recent years, Bangladesh’s e-commerce landscape is a testament to the country’s adaptability and forward-looking vision in the digital age.

Author: Asif Ahnaf

Finance Secretary, e-Commerce Association of Bangladesh (e-CAB)

CEO, BreakBite eBusiness